August Horch, one of the pioneers of the German automobile industry, founded the automotive company Audiwerke GmbH on the 25 of April of 1910. In 1965 the company was acquired by Volkswagen. From 1985 it began to use the Audi name to identify the brand.

The four ring symbol of the Audi logo represents the union of the four companies that are part of the history of the company. In the design of his Audi models independently from VW and Audi also coordinates the strategy of SEAT, Bentley and Lamborghini. Within the group VW, Audi is the benchmark of the group's technology. Audi has pioneered totally plating the body of their automobiles to avoid corrosion, developed all-wheel-drive, and with the A series automobiles, continues being a world-wide leader.

The Audi 8, for the first time, features an all-aluminum body. Audi has been for a century emblematic of a company of automotive excellence. It has been the industry leader as far as design, operation, technology and security. Its motto asserts that never the maximum has been obtained and that Audi must be in the pursuit of the absolute. Absolute clarity. Absolute vision. Absolute passion.