In the Porsche company, tradition is understood as always present. Porsche wants to be different from other manufacturers. Porsche follows the following axiom: It does not want to cling to maintain the reached thing, but to use the potential of the managed thing to construct a better product. The first 356 type Porsche already manifested the formula of combining the feasible thing with the impossible thing.

During the first years of its existence, Porsche has managed to represent more than a trade name. Porsche is fascination. Porsche not only promises a world of experiences, Porsche guarantees them. Thus the mark personifies the essence of driving sport.

The Porsche quality combines durability with the fascination for speed. A impressive test of the confidence and the fascination that inspires ownership of a Porsche finds around 70 percent of all the Porsches made still on the road.

The combination of the fascination with the design rationality explains the persistence of the Porsche legacy.